The first time I truly realized how much different each country is from the next, was my first trip to Epcot in Disney World as a child. It was fascinating to me to see just how much different each culture can be from the next. The traditions, the food, the people…all of it was enticing to me at such a young age. That is something that hasn’t changed since my first trip ever. What has changed, however, is the way people around the world use media. The entire internet realm has changed so much in the past ten or so years, and largely in part because of the United States’ contribution to technology. From the slow dial-up computer that I grew up around (and can still hear in my head), to the MacBook I am now typing on, there’s no denying that the entire world contributed to media as we know it today.
It is important to remember that with great power, (like having the world at our fingertips 24/7), comes great responsibility. Unfortunately, not all cultures, including our own, understand this concept. Being a competent media user is not as easy as it may seem…especially if you’re a part of the 99% of people who skip over the “Terms & Conditions” and immediately hit “accept terms”. In other words, media literacy is multidimensional. To break it down into simpler terms, let’s recall the four dimensions:
1 – Aesthetic refers to information about the production of a message, or what is pleasing to our senses. Professional social media users will create an aesthetic on their platform to catch your attention.
2 – Cognitive refers to factual information such as names, dates, and definitions.
3 – Emotional refers to information about feelings that we hold near and dear to our heart. For example, the SPCA commercials/media play off of your emotions of sadness, love, and guilt to draw you towards their company.
4 – Moral refers to information about values such as your own judgments of what you consider to be right or wrong. In media, we often see a pattern of political figures looking to gain your attention or votes through pointing out the faults of their opponent, and pushing your moral compass to make a decision about who is “right” and who is “wrong”.
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As highlighted in my notes, we must adapt to our changing world, rather than deny or ignore the change!
❀ That’s all for this week ❀ Come back next week for Blog Post numero dos!